Monthly Archives: March 2015

DDR SS15 Photoshoot: Behind the Scenes

We recently had our SS15 photoshoot and what a successful day it was! We took to the streets of Kensington and the Notting Hill area to capture the brand new collection landing online at DDR very soon.  Our beautiful model, Ikí Lynn Norgren rocked every single look and we can’t wait to show you the final lookbook. For now, here are some fantastic sneak peek images that we took behind the scenes.


Shot by the talented Rosaline Shahnavaz, our photoshoot manages to capture the carefree yet well-cut shapes of our brand new sleeveless jackets. Inspired by waistcoats and sleeveless designs from the 50s, 60s, 70s and 80s, our exciting new collection is perfect for spring/summer when it’s warm enough to swap your jacket for a sleeveless number instead.

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SS15 catwalks in London, Paris and Milan all served a nod to this retro look and celebs such as Olivia Palermo, Shay Mitchell, Solange Knowles and Victoria Beckham have all been sporting the sleeveless jacket in recent months.

Our new collection here at Dawson D Rose includes the Chepstow Jacket, a classically stylish waistcoat style sleeveless jacket and the Elgin Jacket which is a boxy design with sleek lines and a contemporary feel. Both sleeveless jacket designs can be customised with your own choice of fabric and under collar detail, just like our current jackets collection.

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We also shot some more of our fabulous ready-to-wear collars and new images will be added to our online shop very soon. Keep checking in and follow us on Twitter for the latest new product announcements.

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Thank you to Rosaline and Ikí for a fantastic shoot – we’re now very excited to share our gorgeous sleeveless jackets with the rest of the world.

DDR Team x

Vintage Inspired Trends in SS15: Sleeveless Jackets Through the Decades

Sleeveless jackets have been all over the SS15 runways in London, Paris and Milan this year. And it’s not long until we launch our exciting new sleeveless jackets collection here at Dawson D Rose. But long before the fashion catwalks of LFW, sleeveless jackets and waistcoats were a huge fashion hit. And here we look at sleeveless jackets through the decades…

60s sleeveless jackets

Sewing patterns from the 1960s show us a very bold ‘swinging sixties’ look; from cute/casual to ultra glam, waistcoats and sleeveless button-up jackets were all the rage. Chunky buttons and pockets were key details in the 1960s waistcoat and styles were seen in both short and long.

70s sleeveless jackets

The late 60s / early 70s waistcoat had the introduction of cool crochet and festival fringing, giving the sleeveless jacket a more hedonistic, care-free style.

80s sleeveless jackets

By the 80s, there was an eclectic mix of styles for the ever-popular sleeveless jacket but padded shoulders and tuxedo style waistcoats were key at this point. Yves Saint Laurent turned the traditional smoking jacket into a huge trend for women and power-dressing marked the decade in women’s fashion. And we’re sure you’ll agree that the 80s sleeveless jacket look is just fabulous!

So it’s been an interesting journey for the humble waistcoat. And here at Dawson D Rose, we’re very excited to launch our own Sleeveless Jackets Collection for SS15. Our stylish Chepstow Sleeveless Jacket and our stunning Elgin Sleeveless Jacket will be available to customise online very soon (keep checking our online shop). To find out when our new collection lands, follow us on Twitter for updates.

DDR Team x

Celebs Who Love Collars!

You might have guessed it; we’re rather obsessed with bows, bibs and collars here at Dawson D Rose. Someone once said that “friends don’t let friends leave the house without accessories” and we completely agree. Because no ensemble is complete without something fabulous to make you stand out. Here are 3 celebs who seem to love bows and collars almost as much as we do!

alexa chung sailor collar

1| Alexa Chung

The amazing Alexa is always fashioning a cute accessory of some sort. Her look is so fresh yet she follows the rules of the classics. We think her look is completely timeless. And she can’t seem to get enough of collared tops and dresses. If you want get the same look as Alexa, why not try on our Sailor Collar for size?

felicity jones peter pan collar

2| Felicity Jones

The Theory of Everything actress, Felicity Jones has such a wholesome English Rose look – and we adore her sense of style! This red carpet star is so effortless and she never fails to be the epitome of class and elegance with her every outfit. This fabulous Peter Pan collar draws attention to her flawlessly natural face, and you can copy her style with our Paisley Printed Peter Pan Collar.

zooey deschanel bow collar

3| Zooey Deschanel 

The world fell in love with quirky Zooey as soon as she hit our screens in New Girl. And with each episode, we fell in love with her colourful wardrobe. Never short of frills, bows, polka dots or cute collars, Zooey’s style is adorably kooky and vintage-inspired. Get her big bow look with our Oversized White Brocade Bow.

Shop our whole range of bows and collars here.


Behind the Scenes with Dawson D Rose

We’re thrilled to be launching our brand new sleeveless jackets this month, so make sure you look out for these fabulous new designs on the Dawson D Rose website. Our new sleeveless range was designed in the Dawson D Rose studio and we thought we would take you on a virtual tour of our creative working space. The lovely blogger from took these fabulous shots of the DDR design studio and we’re thrilled to be able to give you a little sneak peek behind the scenes. If you’ve always wondered what a day in the life of a London fashion designer is like, take a little look…

london fashion design studio

Our studio is brimming with garments and fabrics, and with a view overlooking London’s beautiful Notting Hill, we’re always inspired by London culture and London street style.

fashion design fabrics london

We put a lot of thought and consideration into the fabrics that we choose. And if we’re ever stuck for inspiration, we just head down to the prestigious Portobello Market, which is at the heart of our brand. Every jacket detail, every pattern and every print is born from ideas taken from London’s vintage markets. And that, we believe, is what makes Dawson D Rose stand out from other independent labels; we take classic, time-honoured looks and recreate them for the modern female.

fashion design british fashion brand dawson d rose

What you’ll also find in our studio are lots of magazine pull-outs and mood boards. We don’t just take our lead from vintagewear; we also look at today’s most desirable trends and assess which ones will be the most robust over the next few seasons. Unlike throwaway fashion brands, DDR is passionate about creating wardrobe essential items that will stand the test of time.


At a glance, the DDR studio may seem a little eclectic to the first-time visitor. But look closer and you will see that each piece features some spectacular details. We offer customisable under-collar and pocket details so it’s not unusual to see our team buried under endless printed fabrics…

custom made print shirts

We hope you’ve enjoyed the little tour of our studio. We’re proud to share it with you as the heart, the powerhouse and the inspired HQ of our quintessentially British brand. If any London based bloggers or press would like to gain more of an insight into the brand, don’t hesitate to contact our team. Email